Originally Posted 2/22/06
When you are registering a domain name for your business, spend a little extra and register as many related alternative domains as possible. For instance, if your preferred domain is “reallygreatdomain.com”, you may want to also register “reallygreatdomains.com” as well. You also may want to lock up the .net, .org, .tv, .name and other variants as well. If you really want to play it safe register an derogatory domains that someone with a beef against your business might use against you, such as “reallygreatdomainsucks.com.
I know you are thinking: this can get really expensive. Well, not really. Right now, you can register any domain for $2.95 a year at www.ipowerweb.com. Register, 33 domains for less than $100 a year.
Now consider the $5,000-$15,000 you will have to pay us or other attorneys to perform an ICAN arbitration to secure the domain for you when your competitor puts up a web site selling products or services similar to yours and trades off of your domain recognition. $100 a year is cheap insurance.
You can thank me later.
