Generally speaking, the old adage “you get what you pay for” holds true. While we may find the super deal or bargain now and then, most often you are better off paying a bit more and getting a quality product.

The same holds true for legal services and, in particular, trademark search services. In the past few years internet sites offering discount trademark filing services, including cut-rate trademark searching services, have populated the internet. While utilizing the services may be an attractive option to cut costs, business owners should be very careful when using these services because they could jeopardize their trademark rights in their brand, which could lead to future liability or litigation.

With the cost of your average trademark litigation running well into the six figures, the choice to go with a cut-rate clearance search — or forgo one altogether — can literally cost a business hundreds of thousands of dollars down the line.

Read more at ColoradoBiz Magazine