Hint: It’s not who you think
By Peter Lemire
Since it seems Donald Trump is on everyone’s radar screen, I decided that I must write a column on “The Donald.” Before you roll your eyes and prepare to tune out another political rant, let me assure you that my focus is purely related to intellectual property and a typical tension that many celebrities, and sometimes companies, face when trying to protect catchphrases.
Think back to 2004–05, when The Apprentice first aired. Hosted by Trump, the reality TV show featured contestants from various backgrounds who competed to win a job with Trump’s organization. The contestants were split into teams and were assigned tasks designed to assess their business acumen. At the end of each episode, the loosing team would be brought into the boardroom and Trump would let one member of the team go with the catchphrase “You’re fired!”